Fields of work

Normalization of relations/dialogue

NSI contributes to normalization of relations between Belgrade and Pristina

Beograd – Pristina; Photo: EPA / Valdrin Xhemaj

NSI facilitates open exchange on the Brussels dialogue and normalization process among opinion-makers from civil society from Kosovo and Serbia. Moreover, NSI provides evidence-based independent analyses and recommendations for decision-makers involved in the process.

Key Assumptions:

–   There is a need for fostering a regular in-depth dialogue between civil society actors engaged in the normalization of relations from both sides, so to be able to propose improvements to the Track I dialogue among the officials based on an in-depth understanding of internal political dynamics and sentiments on both sides and NSI is well-positioned to facilitate such dialogue.

–    NSI will represent and include diverse representatives of the Kosovo Serbs community in the dialogue between civil society actors from different sides, which will add important voices and perspectives to the process.

–   NSI is capable of delivering high quality analysis using the evidence collected through qualitative and quantitative research, and producing recommendations for which NSI is able to advocate with decision makers.

To see the projects we are implementing or have implemented in the area of Normalization of relations/Dialogue, see our Reference List.

Normalization of relations/dialogue

NSI contributes to normalization of relations between Belgrade and Pristina

Beograd – Pristina; Photo: EPA / Valdrin Xhemaj

NSI facilitates open exchange on the Brussels dialogue and normalization process among opinion-makers from civil society from Kosovo and Serbia. Moreover, NSI provides evidence-based independent analyses and recommendations for decision-makers involved in the process.

Key Assumptions:

–   There is a need for fostering a regular in-depth dialogue between civil society actors engaged in the normalization of relations from both sides, so to be able to propose improvements to the Track I dialogue among the officials based on an in-depth understanding of internal political dynamics and sentiments on both sides and NSI is well-positioned to facilitate such dialogue.

–    NSI will represent and include diverse representatives of the Kosovo Serbs community in the dialogue between civil society actors from different sides, which will add important voices and perspectives to the process.

–   NSI is capable of delivering high quality analysis using the evidence collected through qualitative and quantitative research, and producing recommendations for which NSI is able to advocate with decision makers.

To see the projects we are implementing or have implemented in the area of Normalization of relations/Dialogue, see our Reference List.

Trustbuilding and Dealing with the Past

New Social Initiative supports different approaches to Trustbuilding and Dealing with the Past initiatives among communities

NSI intents to achieve several outcomes in order to meet this goal:

– NSI will be the channel of positive stories on inter-ethnic relations and reaching wider public by offering the innovative communication tools for visual and public affairs influencers (YouTubers, Instagramers, TikTokers, Journalists, Professionals and CSOs);

– NSI will be the convener and facilitator for structured exchange of attitudes and opinions, thus supporting trust building and collaboration among CSOs speaking on behalf of different ethnic groups in Kosovo;

– NSI will harvest and spread counter-narratives and positive stories, thus creating space for exchange and dialogue by partnering with media and digital outlets across Kosovo.

Key Assumptions:

–   New innovative solutions for trust building will resonate better with citizens, especially youth, and the positive frame of the inter-ethnic relations could disrupt diminish the strength and malign influence of the negative narratives they were socialized in;

Photo: Emerging Europej

–  “Pockets of Freedom” or forums, which remove the publicity constraints, will strengthen the bonds between CSOs from different communities, thus increasing the trust between them and allowing them to establish stronger coalitions on crucial societal topics, especially those related to the inclusion of the non-majority communities;

–  Engaging different audiences with opposite narratives on the same topic will soften the rooted stereotypes about the “other” communities and address the grievances from the past, and will fertilize the ground for trust building.

To see the projects we are implementing or have implemented in the area of DwP/trust-building, see our Reference List.

Trustbuilding and Dealing with the Past

New Social Initiative supports different approaches to Trustbuilding and Dealing with the Past initiatives among communities

Photo: Emerging Europej

NSI intents to achieve several outcomes in order to meet this goal:

– NSI will be the channel of positive stories on inter-ethnic relations and reaching wider public by offering the innovative communication tools for visual and public affairs influencers (YouTubers, Instagramers, TikTokers, Journalists, Professionals and CSOs);

– NSI will be the convener and facilitator for structured exchange of attitudes and opinions, thus supporting trust building and collaboration among CSOs speaking on behalf of different ethnic groups in Kosovo;

– NSI will harvest and spread counter-narratives and positive stories, thus creating space for exchange and dialogue by partnering with media and digital outlets across Kosovo.

Key Assumptions:

–   New innovative solutions for trust building will resonate better with citizens, especially youth, and the positive frame of the inter-ethnic relations could disrupt diminish the strength and malign influence of the negative narratives they were socialized in;

–  “Pockets of Freedom” or forums, which remove the publicity constraints, will strengthen the bonds between CSOs from different communities, thus increasing the trust between them and allowing them to establish stronger coalitions on crucial societal topics, especially those related to the inclusion of the non-majority communities;

–  Engaging different audiences with opposite narratives on the same topic will soften the rooted stereotypes about the “other” communities and address the grievances from the past, and will fertilize the ground for trust building.

To see the projects we are implementing or have implemented in the area of DwP/trust-building, see our Reference List.

Citizen participation

NSI is working on increasing non-majority participation in decision making processes for the purpose of getting better services and making institutions more accountable

Source: NSI photo archive

NSI works to achieve this goal on both supply and demand side of the citizen participation: 1) on the demand side, the outcomes of our engagement are the benefits that citizens have by utilizing the mechanisms of citizens’ participation, and 2) the creation of low profile community spaces which will support resonant voices; 3) on the supply side, the outcomes of our activities will be established and improved participation mechanisms in the institutions (in mostly Kosovo Serb majority municipalities).

Key Assumptions:

–    The increased demand for the better services will boost the efficiency of the institutions and increase their accountability;

–    Resonant voices are reluctant to speak out because of the non-pluralistic nature of the political arena of the Kosovo Serb community, but their participation in closed group discussions will encourage them to speak up in the future and preserve social capital required for any collective action;

–   Kosovo Serb majority municipalities will be open for cooperation on non-controversial issues, and will accept the citizen participation mechanisms.

To see the projects we are implementing or have implemented in the area of Citizen Participation, see our Reference List.

Citizen participation

NSI is working on increasing non-majority participation in decision making processes for the purpose of getting better services and making institutions more accountable

Source: NSI photo archive

NSI works to achieve this goal on both supply and demand side of the citizen participation: 1) on the demand side, the outcomes of our engagement are the benefits that citizens have by utilizing the mechanisms of citizens’ participation, and 2) the creation of low profile community spaces which will support resonant voices; 3) on the supply side, the outcomes of our activities will be established and improved participation mechanisms in the institutions (in mostly Kosovo Serb majority municipalities).

Key Assumptions:

–    The increased demand for the better services will boost the efficiency of the institutions and increase their accountability;

–    Resonant voices are reluctant to speak out because of the non-pluralistic nature of the political arena of the Kosovo Serb community, but their participation in closed group discussions will encourage them to speak up in the future and preserve social capital required for any collective action;

–   Kosovo Serb majority municipalities will be open for cooperation on non-controversial issues, and will accept the citizen participation mechanisms.

To see the projects we are implementing or have implemented in the area of Citizen Participation, see our Reference List.

New Social Initiative (NSI) held a discussion on May 29th, 2024, which brought together Kosovo Albanian and Serb CSO activists and analysts, in Brezovica. The main focus of the discussion was on the elections that will be held in US, EU and Kosovo, and this will affect the Balkans. The discussion provided a platform for all participants to express their viewpoints and opinions on the matter.

⁨Aleksandar Šljuka⁩ summarized the conclusions that arose from the discussion. The publication is available only in English.

After the success of the first and second edition of the Kosovo Peace and
Democracy Summit (KPDS) held in Pristina in 2022 and 2023, we are proud to
announce that the third edition of KPDS will take place between 25th and 26th of
September 2024 at Hotel Emerald in Pristina.

KPDS is the only recurring international event focusing on regional democracy and
stability in Kosovo. It expresses the organizer’s readiness to contribute to social
and political processes shaping Kosovo’s and the region’s future.

This project seeks to thoroughly analyze the viewpoints and sentiments of the Serbian
community in Kosovo using quantitative research methods. The main goal is to gather and
assess their perspectives on a range of issues that are important to them and relevant to the
institutions of the Republic of Kosovo. Through this research, we aim to provide empirical
data that can help improve internal dialogues between central institutions and communities
in Kosovo.

In the past year, a myriad of issues have captured public attention in Kosovo and Serbia.
These include events unfolding in northern Kosovo, coupled with actions by the Government
of Kosovo such as the heightened presence of Kosovo police special units, land expropriations
and construction of police bases and checkpoints in the north. The heightened fear of potential
intervention by both the Serbian Army and the Kosovo Security Forces stemmed largely from
the fearmongering tactics employed by officials from both Kosovo and Serbia. This narrative,
propagated by officials on both sides, exacerbated tensions and added to the overall sense of
insecurity in the region, particularly in the aftermath of the armed attack in Banjska. Additionally,
the stalemate in dialogue, with the European Union’s role under scrutiny, alongside the forma
tion of the Association of Serb majority Municipalities, and the ongoing emigration of Serbs
and Albanians from Kosovo, have dominated discussions. Amidst these complexities, official
statements from Belgrade and Pristina have often resorted to blame-shifting, each accusing
the other of destabilization.


To understand how people perceive the crisis in the North, NSI and CBM partnered with UBO
Consulting, a polling company headquartered in Pristina. The survey targeted residents of
South and North Mitrovica, two cities separated by the Ibar River and predominantly inhabited
by Albanians and Serbs respectively

The Civil Society Report on Human Rights in Kosovo provides an overview of the human rights
situation in Kosovo in 2023 including the main issues, human rights violations and challenges to
realizing human rights. The report is produced jointly by civil society organizations (CSOs) working
in a diverse number of areas relevant to human rights. This report aims to serve as an independent
tool to assess the overall human rights situation in Kosovo, thus filling in an existing gap in joint
reporting on human rights in Kosovo at the local and international levels, in addition to enhancing
cooperation and coordination between CSOs.

New Social Initiative is monitoring media and social media in cooperation with
Pikasa Analytics INC, a data analytics company specializing in developing and
implementing tools, software, and machine learning algorithms. The tool allows
monitors to count the nominal number of articles on topics and see the level of
audience engagement.

Engagements on websites are defined as news articles from each outlet’s website
shared on Facebook and the total number of likes, shares, and comments they have
collected. Social media engagement encompasses likes, shares, and comments
gathered from all social media channels (Facebook, Instagram, YouTube, TikTok,
LinkedIn) for all posts, including photos, videos, and text. The assessment of
engagement extends beyond the media outlets to encompass a variety of social
media accounts, including those of politicians and opinion makers.

New Social Initiative monitoring online media and social media in cooperation with
Pikasa Analytics INC, a data analytics company specializing in developing and
implementing tools, software, and machine learning algorithms. The tool allows
monitors to count the nominal number of articles on topics and see the level of
audience engagement.

Engagements on websites are defined as news articles from each outlet’s website
shared on Facebook and the total number of likes, shares, and comments they have
collected. Social media engagement encompasses likes, shares, and comments
gathered from all social media channels (Facebook, Instagram, YouTube, TikTok,
LinkedIn) for all posts, including photos, videos, and text. The assessment of
engagement extends beyond the media outlets to encompass a variety of social
media accounts, including those of politicians and opinion makers.

New Social Initiative monitors media and social media in cooperation with Pikasa
Analytics INC, a data analytics company specializing in developing and
implementing tools, software, and machine learning algorithms. The tool allows
monitors to count the nominal number of articles on particular topics and see the
level of audience engagement.

Engagements on websites are defined as news articles from each outlet’s website
shared on Facebook and the total number of likes, shares, and comments they have
collected. Social media engagement encompasses likes, shares, and comments
gathered from all social media channels (Facebook,Instagram, YouTube, TikTok,
LinkedIn) for all posts, including photos, videos, and text. The assessment of
engagement extends beyond the media outlets to encompass a variety of social
media accounts, including those of politicians and opinion makers

New Social Initiative is conducting online media and social media monitoring in
cooperation with the Pikasa Analytics INC, a data analytics company specialized in
development and implementation of tools, software and machine learning
algorithms. The tool allows monitors to count the nominal number of articles on
particular topics and see the level of audience engagement.


Engagements on websites are defined as news articles shared on Facebook from
each outlet’s website and the total number of likes, shares, and comments they
have collected. Engagements on social media encompass likes, shares, and
comments gathered from all social media channels (Facebook, Instagram,
YouTube, TikTok, LinkedIn) for all posts, including photos, videos, and text. The
assessment of engagement extends beyond the media outlets to encompass a
variety of social media accounts, including those of politicians, and opinion makers.