New Social Initiative is monitoring media and social media in cooperation with
Pikasa Analytics INC, a data analytics company specializing in developing and
implementing tools, software, and machine learning algorithms. The tool allows
monitors to count the nominal number of articles on topics and see the level of
audience engagement.
Engagements on websites are defined as news articles from each outlet’s website
shared on Facebook and the total number of likes, shares, and comments they have
collected. Social media engagement encompasses likes, shares, and comments
gathered from all social media channels (Facebook, Instagram, YouTube, TikTok,
LinkedIn) for all posts, including photos, videos, and text. The assessment of
engagement extends beyond the media outlets to encompass a variety of social
media accounts, including those of politicians and opinion makers.
