New Social Initiative monitors media and social media in cooperation with Pikasa Analytics INC, a data analytics company specializing in developing and implementing tools, software, and machine learning algorithms. The tool allows monitors to count the nominal number of articles on particular topics and see the level of audience engagement.
Engagements on websites are defined as news articles from each outlet’s website shared on Facebook and the total number of likes, shares, and comments they have collected. Social media engagement encompasses likes, shares, and comments gathered from all social media channels (Facebook, Instagram, YouTube, TikTok, LinkedIn) for all posts, including photos, videos, and text. The assessment of engagement extends beyond the media outlets to encompass a variety of social media accounts, including those of politicians and opinion makers.
