New Social Initiative is conducting online media and social media monitoring in
cooperation with the Pikasa Analytics INC, a data analytics company specialized in
development and implementation of tools, software and machine learning
algorithms. The tool allows monitors to count the nominal number of articles on
particular topics and see the level of audience engagement.
Engagements on websites are defined as news articles shared on Facebook from
each outlet’s website and the total number of likes, shares, and comments they
have collected. Engagements on social media encompass likes, shares, and
comments gathered from all social media channels (Facebook, Instagram,
YouTube, TikTok, LinkedIn) for all posts, including photos, videos, and text. The
assessment of engagement extends beyond the media outlets to encompass a
variety of social media accounts, including those of politicians, and opinion makers.
